Introduction
Why ChronoWorks
Contact Us
An overview
IT strategy consultation
Web applications
Corporate web sites
E-commerce solutions
Online marketing
Web applications
Corporate web sites
E-commerce solutions
Research facilities
E-commerce
Online marketing
Security issues
Useful links
Web titbits
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There are millions of web sites out there today and the number is
increasing at an astonishing rate everyday. There is a huge difference
between simply having a web presence and building a sound web strategy.
What good is a state-of-the-art web site if users can't get to it,
or worse, aren't even aware of its existence?
ChronoWorks can help you to develop and implement an effective online
marketing strategy to promote and generate traffic to your site. The
most important components of web marketing are summarized below and
our marketing plan may include a combination of the individual component.
Search
engine positioning
We can publicize your site by submitting it to the major search engines
and directories, AND use proprietary techniques to make your web page
listings rank higher in response to a strategic choice of keyword
searches.
Web traffic analysis
We can provide an in-depth analysis of the traffic generated by your
site. These activity reports will give you detailed user profiles
and statistics about what are the pages that were accessed, when,
by whom, and for what purpose. By tracking your audience, we can learn
which page and subject are most popular and identify the presence
of potential problems.
Paid marketing
While most will be satisfied with getting free exposure and clickthroughs
from search engines, for some people it pays to pay for traffic. There
are many sources of paid traffic on the Internet, including banner
ads, newsletter sponsorships and search engines. We will help you
identify the best way to utilize your marketing budget.
Banner
advertisement
We can design and deploy banner advertisements in strategic locations
to increase and generate traffic to your site. As more and more search
engines are using the number of links to your site as indication of
the popularity and usefulness of your site, propagating links to your
site is certainly worth spending serious effort on.
Miscellaneous
We also offer advice on miscellaneous strategies like promotional
activities, user profiling, online surveys and polling, targeted e-mail
marketing, newsletters, and the general dos and don'ts of online marketing.
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